HOW I GOT HERE

On March 19, 2020, as I left work, the world appeared to be in a state of chaos as the COVID shutdowns had just hit Las Vegas. Even though I was thrilled about the idea of taking some time off, something did not feel right—and it was not just the impending pandemic. At that moment, I couldn't put my finger on it, yet I sensed change was on the horizon. Just a week earlier, I had been gearing up for a whirlwind summer of touring, bartending, and reveling in life's adventures, but now I found myself heading home without a clear idea of when I'd return—a notion that strangely didn't trouble me as much as it should have.

The next morning, I made a conscious decision to ignore the calls tempting me to partake in day drinking while keeping a social distance. You see, for some, the first few weeks of the pandemic were just a party. Instead, I started listening to David Goggins' "Can’t Hurt Me." By the end of that day, my outlook had shifted. And by the end of that week, I decided that It was time to dismantle the facade I had unwittingly cultivated. The realization dawned on me that I had settled into a comfortable routine, coasting through life with a sense of satisfaction rooted in unhealthy habits and thought patterns.

Through the words in that book, I recognized my complacency and committed myself to embracing challenges and driving meaningful change. Evaluating how I allocated my non-work hours, I cast aside complacency in favor of endeavors that would enrich my life. My goals began to take shape: broadening my horizons intellectually, learning a new language, developing a daily fitness routine that combined running, yoga, and meditation with strength training, and learning more about health and wellness. Simple logic served as the litmus test: if it was not advancing my life, it did not belong there. Progressing toward my personal peak became the overarching theme.

My journey began as an individual endeavor—a solitary exploration of uncharted territory. Armed with a collection of books, podcasts, and sheer determination, I embarked on navigating challenging terrain. Along this path, I encountered both doubts and skepticism from friends who, while acknowledging my boldness, couldn't help but question my resilience. I understood their reservations; the transformation I set out to achieve was nothing short of monumental.

At the outset, I was a daily participant in drinking, cigarettes, and substance abuse. These habits defined my days. Yet, as I reflect nearly four years later, my life has undergone a profound metamorphosis. The landscape has transformed, and the person who stands before you now is a testament to the journey's magnitude.

The evolution from my former self to my present one is a story of growth, endurance, and transformation. What was once a solitary quest has blossomed into a remarkable network of global support. Today, I find myself encircled by mentors and coaches, individuals whose wisdom and guidance are invaluable. This network, which is priceless beyond measure, has not only expanded my capabilities but also fueled an unquenchable drive to operate at levels previously deemed unattainable.

As I reflect on these transitions, I'm reminded that transformation is a multi-faceted journey—one that encompasses personal determination, external support, and a commitment to growth. From those initial individual steps, I've traversed landscapes of self-discovery and personal empowerment, ultimately leading me to this point—a vantage point where the strength of a community has bolstered my individual evolution.

Having successfully embarked on the path of personal transformation, I am elated to share that my journey has led me to attain a National Board Certification as a Health and Wellness Coach and also become a Peer Recovery Support Specialist.

With these achievements as both a foundation and a launching pad, it was time for me to channel the same unwavering determination that propelled my career in the nightlife and service industries into the realm of personal growth. Guided by this passion, the initial moniker of my venture, "The Alexander Project and Co.," came to fruition. This name draws inspiration from my middle name and stands as a powerful representation of the profound journey I've undertaken. Rather than signaling a fresh start, it represented a pivotal turning point within my narrative. This shift embodies the compelling concept that the potential of today need not be confined by the interpretations of yesterday. Our development comes directly from the fires of our experiences, which shape us into enduring works of art and ongoing endeavors.

My understanding of the world of possibilities, as well as—perhaps more importantly—my motivation for helping others and the strategies I could use to have the greatest impact, developed along with my own personal development. My initial move was to align my business name with my energy, giving rise to Peak Mindset and Performance Coaching. This title encapsulates an unceasing journey towards our optimal potential, a voyage achieved through refining our mindset, habits, and behaviors.

The transformation in the company's name signifies more than just my individual professional growth. It stands as a guiding light, directing us toward the peaks attainable when armed with the right mindset, much like how a shift in perspective reshaped the trajectory of my own life. Brace yourself for a voyage that will challenge your limits, ignite your inspiration, and illuminate your path. The path ahead is lit, and an exhilarating expedition beckons.